Case Study ?Jennifer Kelly

Meet Jennifer Kelly a Member of the Duct Tape Marketing Consultant Network


I’m the ‘get it done gal’ in marketing. I’m the planner, the implementer – and focused on the execution of your marketing strategy. To prevent this idea from being left as just that, we make sure the marketing strategy is linked to continuous action to make it happen. Think of us as your marketing quarterback. Part project manager, part executive producer, and part marketing generalist all focused on making the play win for you. We excel with marketing project/team management: (virtual, global & matrix/cross functional teams). Our industry experience includes: international B2B, technology, telecommunications, mobile, consulting services, publishing, education, e-commerce.

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Jennifer Kelly

Meet Jennifer Kelly a Member of the Duct Tape Marketing Consultant Network

I’m the ‘get it done gal’ in marketing. I’m the planner, the implementer – and focused on the execution of your marketing strategy. New Initiatives Marketing continues to work where the visionary or the strategist left off. They’ve announced the way forward, the big idea and the opportunity. Now everyone is on board. To prevent this idea from being left as just that, we make sure the marketing strategy is linked to continuous action to make it happen. Think of us as your marketing quarterback. Part project manager, part executive producer, and part marketing generalist all focused on making the play win for you. We excel with marketing project/team management: (virtual, global & matrix/cross functional teams). Our industry experience includes: international B2B, technology, telecommunications, mobile, consulting services, publishing, education, e-commerce.

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Jennifer Kelly

Background

Prior to joining the Duct Tape Marketing Consultants Network, New Initiatives Marketing Inc. (NIM) was a company that worked on large marketing projects, typically one at a time. This allowed the company to get very involved in the client’s team/business, however, once the project was over, we were out of work, looking for our next client. Then, it was a mixed blessing when two client projects came along at once as we often didn’t have the capacity to run more than one large project at a time. This wasn’t an ideal cycle to be repeating year after year.

Background

Prior to joining the Duct Tape Marketing Consultants Network, New Initiatives Marketing Inc. (NIM) was a company that worked on large marketing projects, typically one at a time. This allowed the company to get very involved in the client’s team/business, however, once the project was over, we were out of work, looking for our next client. Then, it was a mixed blessing when two client projects came along at once as we often didn’t have the capacity to run more than one large project at a time. This wasn’t an ideal cycle to be repeating year after year.

Results Snapshot

Landed bigger clients with more lucrative  contracts

Gained a trusted network to help grow Jen's business

Increased service  offerings

Went from one client to double-digit clients 

Results Snapshot

Landed bigger clients with more lucrative  contracts

Gained a trusted network to help grow Jen's business

Increased service  offerings

Went from one client to double-digit clients

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